Northstar Gaming has announced a new data partnership with Genius Sports Limited, a leading sports betting media broadcaster. The company believes that this team-up will provide its players with more pre-game and live in-game betting opportunities.
Genius’ PreMatch, LiveData and LiveTrading solutions are powered by quality official data and will give NorthStar Bets access to real-time feeds and pin-point pricing across thousands of markets.
The Canadian gaming operator offers customized and unique wagering options in a high volume to its Ontarian customers. Its audience will be extended further as it gains Genius’ portfolio of exclusive wagering rights of major sporting leagues, comprising the CFL, NASCAR, EPL, NCAA and NFL.
As the official data partner to the Mid-American Conference, a college football league, Genius will grant NorthStar Bets the first and only official data feed for betting on NCAA sports.
This deal coincides with the onset of the 2022 NFL season, so Northstar Bets will also benefit from Genius’ full NFL product suite. This suite includes access to the league's real-time statistics, official sports betting data feed and proprietary Next Gen Stats.
NorthStar Gaming CEO and founding partner, Michael Moskowitz, commented: “Genius Sports' world-class sports data ecosystem integrates seamlessly into our platform allowing us to provide consumers with a highly interactive, visual and comprehensive sportsbook experience.
"We continue to add enhancements to the NorthStar Bets App to strengthen the user experience and provide consumers with an immersive and premium gaming experience, something we know local players are looking for."
Genius agrees that this new partnership is beneficial for both parties and will increase the quality of Northstar Bets’ offerings. Genius Sports Executive VP, North America remarked: “NorthStar Bets will be provided with a major competitive advantage through our leading portfolio of official data rights and products."
