Tally Technology, a premier fan engagement platform, announced it has renewed its partnerships with two NFL teams, the Green Bay Packers and Buffalo Bills. Tally is able to generate increased fan engagement, enhance loyalty and gain fan insights with its free-to-play (F2P) prediction games.
The Packers will create fan engagement through Tally’s prediction game during the season and its countdown trivia game during the offseason. Meanwhile, the Bills are focused on creating detailed, addressable data and providing value for their sponsors.
Tally CEO Brad Vettesse was pleased with the deal, commenting: “We’re thrilled to work again with two partners who each have massive, loyal followings, and who recognize the value, need and opportunities that can come from deepening relationships with those passionate fans. Each partner has different fan engagement goals, which are reflected in how the platform and games are structured.”
The company’s platform is utilized by sportsbooks, broadcasters, leagues and teams nationwide to drive fan engagement and retention. Tally’s real selling point is in its ability to open new revenue streams: through sponsorship activations, player conversion and data creation.
Since being founded in 2018 as a F2P prediction game, Tally has built a database of unique users, gathering data on their personal gaming habits, wagering, brand preferences, consumer spending and other insights.
Over the past four years, Tally has recorded over 20 million unique user predictions across the Americas. It is the fan engagement platform choice of some big names in US sports, including the LA Lakers, Atlanta Hawks, Los Angeles Kings, St. Louis Blues, Edmonton Oilers. Outside the US, it operates in Italy’s Serie A, providing its services to Atlético MG and Ceará.
Speaking on its latest pair of partnership renewals, Vettese remarked: “Opportunities within our platform are limitless, and we look forward to helping the Green Bay Packers and Buffalo Bills develop custom platforms that meet their unique needs.”
