Fanaply named as digital fan engagement partner for Pac-12
The multi-year agreement will see Fanaply provide digital collectibles and NFTs to the division.
The Pac-12 conference has announced a multi-year partnership with Fanaply, the blockchain-based collectibles and NFT solution provider. Fanaply has several partners in the music, entertainment and sports industries already.
The two companies plan to establish and implement a digital fan engagement strategy that will leverage accessible, affordable NFTs and digital collectibles to create deeper fan communities.
Pac-12 Networks Executive Vice President of Sales Steve Tseng said: “We are very excited to select Fanaply, who will be a collaborative partner in our collective effort to build and issue desirable, utility-driven NFTs and digital collectibles for Pac-12 fans.
“We have known Fanaply’s executive team for many years and have the utmost trust in their capabilities in the NFT space.”
Fanaply is responsible for creating the NHL’s first NFT program in partnership with the New Jersey Devils.
Fanaply Chief Commercial Officer Danielle Maged commented: “The Pac-12’s storied history, talented teams and dedicated fan base offer exciting opportunities for the conference to enter into the digital collectible and NFT space.
“At Fanaply, we pride ourselves on working closely with our partners to create unique, scalable and accessible NFT experiences that resonate with fans. We look forward to working with the Pac-12 to bring fans the ability to collect digital mementos from their favorite teams, tournaments and moments in time.”
The partnership will begin with a collectible NFT that will be free to all Pac-12 football fans and will culminate at the Championship Game in December.
In return for providing rewards and VIP experiences tied to participation, Fanaply will receive signage, marketing exposure and hospitality benefits at major Pac-12 events.
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