DraftKings is participating in Responsible Gaming Education Month in September with a new campaign featuring Tony Hawk and The Miz. The advertisements will be featured on radio and TV markets in the US and on social media.
The campaign involves two commercials, one featuring professional wrestler The Miz and the second fronted by skateboarder Tony Hawk.
These commercials will feature the importance of engaging in responsible gaming, which include setting limits on play by using the responsible gaming tools available on the DraftKings app.
DraftKings Chief Marketing Officer Stephanie Sherman said: "Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way.
"We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important."
The commercials feature a 90s theme with Tony Hawk wearing a helmet and kneepads while lending an analogy to the deposit and time limits available on the DraftKings app. The Miz, however, dressed in a metallic costume, makes the point that it’s “cool to cool-off” from betting.
DraftKings is the first US gaming operator to offer financial support to all of the US state councils and affiliates of the National Council on Problem Gambling through the State Council Funding Program.
DraftKings will also a offer free-to-play pool during September as well, allowing eligible customers to test their knowledge of responsible gaming and check their answers on the DraftKings online Safer Play Portal.
