BetMGM, the sports betting and iGaming operator, launched its mobile app in Kansas on the first day of legal sports betting in the state. This marks the 24th market for BetMGM's online sports wagering platform.
The company is also set to provide users with opportunities for experiences at MGM Resorts around the country.
BetMGM CEO Adam Greenblatt commented: "We're confident sports fans across the Sunflower State will enjoy the excitement of wagering with BetMGM.
"We would like to thank the Kansas Racing and Gaming Commission, Kansas Lottery and Kansas Crossing Casino for being great partners and supporting our efforts.'
BetMGM provides users with ways to customize pre-game, live in-play, futures and parlay wagers. It also offers free-to-play opportunities and contests for marquee sporting events.
Users can also access BetMGM's loyalty program, allowing players to earn points with every wager. BetMGM Rewards points can be redeemed for accommodations at MGM Resorts properties nationwide such as Bellagio, ARIA and MGM Grand in Las Vegas.
Shortly before the launch in Kansas BetMGM announced a partnership with the Kansas City Chiefs.
BetMGM Chief Revenue Officer Matt Prevost commented: "With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner.
"As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region."
BetMGM signage will be present inside GEHA Field at Arrowhead Stadium and content from the operator will be featured across the Chiefs' digital channels.
Chiefs President Mark Donovan added: "As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom.
"We have invested significant time and energy advocating for sports wagering legislation and today's announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond."