August 30, 2022 Partnerships, Lottery, iGaming

Present Creative partners EQL Games to provide content to Michigan Lottery

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The deal will further expand its presence within the iLottery market.

Present Creative and its partner EQL Games have signed an agreement to provide iLottery content to the Michigan Lottery. The deal builds upon the company’s debut into the iLottery market.

Present Creative will combine EQL Games’ RGS technology and its lottery network with real money and casual gaming development projects. Through the partnership, both companies can offer a portfolio of iLottery content to the market.

Present Creative CEO Ben Sutherland said the company is eager to seize the opportunity to grow withing the iLottery market.

He commented: "This is an exciting time to be in the iLottery market and we appreciate EQL Games and Michigan Lottery's recognition that we can deliver a balanced portfolio of classic game mechanics as well as some truly original ideas.

"iLottery is one of the most exciting sectors in online gaming because of its growth but more importantly because of its appetite for innovation. This opportunity is a perfect storm leveraging our decades of experience in making mobile-first games for various markets and demographics."

Through its online instant game content, Present Creative and the Michigan Lottery will work together to attract and retain customers.

The company said in a statement: "Working together with EQL Games, we know that we can provide Michigan with new exciting games, helping drive their customer acquisition and revenue growth."

Present Creative is an iGaming and casino products developer and is based in San Francisco, California. The company has other offices throughout North America, including one in Portland, Oregon and one in Guadalajara, Mexico.

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