Genius Sports and Bally’s enter into a content partnership
The sportsbook will gain access to Genius Sports full suite of data and streaming solutions.
Genius Sports has announced a data, trading and live-streaming partnership with Bally’s that will provide its full sporting content portfolio to the sportsbook. This major new agreement will see Genius Sports power Bally’s Interactive brand with a slew of data and streaming solutions throughout its nationwide sports betting outlets.
Genius Trading Services, Genius Sports tailored sportsbook solution, promises to help Bally’s Interactive to maximize profits and operational performance across thousands of events every year. Genius Sports full suite of products will now be made available to the flagship Bally Bet online sportsbook.
Bally’s will have access to the Genius Sports portfolio of data rights for the English Premier League, NFL, Liga MX, and Nascar, among other major sports leagues. NFL products and services, including real-time statistics and official sports betting data feed and proprietary next-gen stats, will all be made available.
Genius Sports will also distribute thousands of low latency video feeds through a streaming solution. Bally’s Interactive customers will receive an enhanced live betting experience through streams of top-tier football leagues across Argentina, Colombia, China and Iceland, as well as dozens of global FIBA basketball and FIVB volleyball leagues.
Genius Sports CEO Mark Locke commented: “With its market-leading brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally’s Interactive. Our highly bespoke official data, trading, risk and live streaming solutions will power first-class betting experiences for Bally’s customers across the US.”
Bally’s also expressed its pleasure at the signing off on this new agreement. Bally’s COO Interactive North America, Adi Dhandhani, remarked: “Working with Genius Sports will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps.”
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