The comedy-driven network Almost Friday Media (AFM) has announced an exclusive partnership with BetMGM to provide co-branded content through the NFL season.
This omnichannel deal will see assets delivered across social media, YouTube, Discord, live streams, podcasts, events, merchandise and newsletters. All offerings from the two companies will be part of a coordinated media plan across the AFM network.
Almost Friday's President and COO Andrew Kenward commented: “Sports is a vital pillar of the Almost Friday content ecosystem. As sports betting continues to come online in the US, we know it can be intimidating for the new fan.
“We're excited to work with BetMGM to create content highlighting how to responsibly enjoy the phenomenon sweeping the country.”
Exclusive access to co-branded promotions, betting opportunities, merchandise and live events will be provided to Almost Friday users.
BetMGM CRO Matt Prevost: “Elevated, organic content is a key ingredient in our plans for keeping BetMGM’s voice differentiated as a premium online gaming platform. Almost Friday Media is a great partner to help us continue to distinguish ourselves as an industry leader.”
Almost Friday Media boasts a network of over 25 brands and has an audience of over seven million followers, delivering 120 million impressions per week.
The media company has worked with Bud Light, GrubHub, Dunkin Donuts, Dave & Busters and Sling.
Early investor into Almost Friday Media, Lloyd Danzig of Sharp Alpha Advisors, commented: “The partnership with BetMGM is validation of Almost Friday’s unique ability to leverage relatable humor as a springboard into successful commercial relationships with the world’s top consumer brands.”
A recent Gaming America interview with Almost Friday Media's Andrew Kenward can be viewed here.
