Lifestyle energy drink producer Celsius has partnered with Gamelancer, a gaming entertainment company geared toward Millennial and Gen Z users.
This partnership will see Gamelancer broadcast Celsius content across Playmaker's Instagram network. Playmaker is one of the strategic partners of Gamelancer.
This campaign marks the fourth co-broadcast campaign Gamelancer has launched with Playmaker this year. In July, Gamelancer partnered with the online casino Stake.com.
Gamelancer Co-Founder and Chief Strategy Officer Razvan Romanescu said: “We couldn't be more excited for this partnership with Celsius. They are a category leader and have built an iconic brand with an authentic voice and engaged community.
“Naturally this is the perfect product millions of gamers and athletes across social deserve to know about and we're excited to spearhead that initiative at scale.”
During their partnership with Stake.com, Gamelancer secured a six-figure contract with the online casino to broadcast content featuring Gamelancer and Stake influencers across various social media channels.
In regard to this partnership, Romanescu commented: “We choose our partners carefully and only align with premium brands. Stake.com has done an amazing job at aligning with the culture and current generation in a very authentic way.
“We are excited to continue growing our relationship and making an impact together.”
Gamelancer owns the largest multi-channel gaming network on TikTok and was acquired by Wondr Gaming.
Through its 27 owned and operated channels, the mobile-focused entertainment company generates over 1.2bn monthly views.
In June of 2022, Gambit Rewards extended its iGaming and free-to-play sports betting platform to Gamelancer users.
Gambit Rewards Founder and CEO Richard Pistilli said: “In addition to converting points to Gambit Tokens, all Gambit users will also be able to redeem Gambit Prize Tokens for Gamelancer points, extending our options for how to claim winnings.
“Together, our gamified loyalty experience and Gamelancer’s social gaming network are perfect complements.”
Gambit Rewards was acquired by Snipp Interactive at the beginning of 2022.