Just before the start of the NFL's regular season, DirectTV and Amazon have reached a multi-year deal for Amazon's Thursday Night Football broadcasts.
Per the agreement, the companies will display Amazon’s broadcasts in more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services and other out-of-home venues across the US.
There are 15 games each season that appear on Amazon's Thursday Night Football broadcast, these will appear in some national chains with upwards of 1,000 locations or more as well as local locations.
Amazon has agreed to pay $1bn a year for an 11-year deal for Thursday nights with DirectTV.
DirecTV Chief Content Officer Rob Thun commented: "The sports media landscape continues to evolve rapidly, and the focus on delivering a great experience to our entire range of customers must remain at the center of that evolution.
"This agreement between Amazon and DirecTV for Business comes at an important time when more streaming companies are obtaining exclusive rights to marquee sports programming and fans want to cheer on their teams at home and while out at bars, restaurants and other businesses with friends, family and coworkers."
Prime Video will debut its first Thursday night game of the season later this week when the San Francisco 49ers face the Houston Texans.
The 15-game regular-season lineup starts on September 15 when the Los Angeles Chargers play the Kansas City Chiefs.
Current DirecTV for Business customers subscribing to Business Entertainment, Business Xtra, Commercial Entertainment, Commercial Xtra, Commercial Choice Plus and the Spanish-language Commercial Mas Ultra will automatically get the Prime Video Thursday Night Football feed for no additional cost.
