The sports betting and iGaming operator BetMGM has announced an expanded multi-platform and multi-year agreement with SportsGrid, a live sports wagering streaming video network.
Through the agreement, BetMGM’s trading team and experts will provide insight during various broadcasts including Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime.
BetMGM Chief Revenue Officer Matt Prevost commented: "SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season."
Odds and promotions from BetMGM will also be featured throughout the entirety of Ferrall Coast to Coast. Live reports will be featured on SportsGrid’s multi-media content platforms including the video streaming network, website, digital syndication publisher network and both companies’ social media properties.
SportsGrid Chief Operating Officer Adam Kaplan added: "We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year.
"By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp, and the live content production from premier MGM Resorts properties."
Sharp is the lead pro football analyst for SportsGrid and will deliver reports from MGM Resorts properties including MGM National Harbor in Maryland.
He also commented on the latest agreement: "I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real-time insights and analytics throughout the NFL regular season and playoffs.
"This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props."
The regular season of the NFL begins on Thursday, September 8, when the Buffalo Bills face the Los Angeles Rams.
