The digital sports media company Playmaker Capital Inc. has entered into a new partnership with Echobox that will enable the company to enhance its social media capabilities and engagement.
Echobox will use its social media automation solution to provide actionable insights to elevate Playmaker’s social media offering. The partnership includes access to Futbol Sites’ portfolio of Facebook, Instagram, and Twitter accounts, which engages more than 150 million followers.
Playmaker EVP and Futbol Sites CEO Federico Grinberg commented: "Social media is a highly effective way for Futbol Sites, and more broadly Playmaker, to engage sports fans across the Americas, and Echobox is the ideal technology partner to help us take our reach to the next level.
"With the FIFA World Cup Qatar 2022 later this year, now is the ideal time to partner with Echobox to drive audience growth and increase the volume of social interactions on our cross-platform social media offering."
In August of this year, Playmaker reached a deal to acquire JuanFutbol in an effort to accelerate growth across social media and digital video channels in Mexican and US Hispanic markets.
Earlier in 2022, the company acquired Cracks, a video-first operator of popular social media channels including the most subscribed Spanish-language YouTube channel in the sports category globally.
Echobox founder and CEO Antoine Amann added: "We are delighted to partner with the Playmaker family of engaging, fan-focused brands.
"Our unique AI innovations will empower Playmaker to scale and engage its ‘fan ecosystem’ on social media while creating massive efficiencies for the Playmaker team with our market-leading automation."
Echobox is partnered with over 1,000 brands and is active in over 100 countries.
