FanDuel Group has appointed Andrew Sneyd to the role of Executive Vice President of Marketing. His new duties will include overseeing core marketing functions across several of the company’s brands within the free-to-play, sports betting, daily fantasy sports, casino, advance-deposit wagering and retail markets.
Sneyd will be responsible for stewarding brand and product marketing strategy, as well as manage media and customer engagement. He will assume his new position with more than two decades of marketing experience.
Sneyd has held several executive marketing positions prior to his most recent role as FanDuel’s Senior Vice President of Brand. Before working at FanDuel, Sneyd served as the Vice President, Brand Marketing and Strategy at Priceline.
He has also served in marketing leadership roles at Anheuser Busch InBev. While with Anheuser Busch, he assisted in creating notable Super Bowl advertising for Budweiser.
FanDuel Group Chief Commercial Officer Mike Raffensperger spoke about Sneyd achievements during his time with FanDuel.
He commented: "Since his arrival at FanDuel, Andrew has elevated our creative efforts and continued our explosive growth.
"His acumen for brand marketing has separated us from the field and under his leadership, I expect that we will continue to make moments matter more for our customers."
FanDuel is currently owned by Flutter Entertainment, a sports betting and gaming company. It was originally founded in Edinburgh.
The company offers online casino, fantasy sports, horseracing and sportsbook products.
FanDuel recently partnered with Scottish software developer xDesign. The collaboration will bring with it at least 400 new jobs by the end of the year.
Under the terms of the multi-year agreement, FanDuel has committed to create 250 positions, while xDesign will create close to 150 new jobs. Together, they plan to invest more than $312,000 per year in recruitment efforts.
