Bankroll, a luxury sports bar experience, has partnered with Betting Hero, a live activation sports betting company, to announce a strategic partnership in Pennsylvania. The two companies aim to bring a high-value betting concierge program for all of Bankroll’s guests.
They envision this program as an education in sports betting for their customers, with services including market analysis and in-house sports betting experts advising patrons of Bankroll.
Betting Hero recently conducted a study that found that 47% of all sports bettors wanted to place more bets but wanted help in navigating how to place these bets. Bankroll’s concierge will provide hands-on experience on online betting: setting up an account on a banking app, learning about the different types of bets they can place, and how to pay for their online gambling and withdraw their winnings.
Betting Hero’s study also found viewing experience was crucial for customers. Additionally, 71% of sports bettors find it important to be able to watch what they bet on, so Bankroll will offer dozens of screens for fans to watch their favorite games.
Bankroll CEO Padma Rao commented: “We are thrilled to collaborate with Betting Hero and its team of seasoned sports betting experts to create the next generation of gaming catered to sports fans.
"Our unique concierge service will provide customers customized content, coaching and community, unlike any other venue or platform."
Betting Hero President Jai Maw agrees that this partnership will create a unique VIP-style concierge service for sports betting fans. He says: “Creating a high-end betting experience at a venue like Bankroll gives guests more ways to engage with their favorite games and provides betting companies a truly differentiated way to engage customers.
“We're excited to deploy Betting Hero's sports betting expertise in partnership with Bankroll to create this unique venue experience catered toward bettors."