The partnership between Yardbarker and oddschecker will provide consumers with technology and sports betting content expertise to increase user engagement and drive additional monetization on Yardbarker.com.
Yardbarker, a wholly owned subsidiary of Playmaker Capital Inc., is a digital sports media publisher. The sports betting media group, oddschecker, will provide Yardbarker with its experience in content marketing and SEO to help launch a new sports betting hub.
The hub will produce a content mix that caters to both sports fans and bettors, oddschecker also plans to enhance engagement of existing content provided by Yardbarker.
As an odds comparison brand for sports betting, oddschecker provides bettors opportunities to find the best value and the strongest offers from sports betting operators globally. With the new partnership, oddschecker will expand beyond its core regional domain in North America for the first time.
oddschecker US Senior Vice President Matt Mirman said: "We’re delighted to be working alongside Yardbarker, who have created such a fantastic sports content brand and destination."
Mirman added: "With strong demand from sports fans for high quality, engaging and complimentary sports betting content, we’re excited about the significant potential that this partnership creates."
Yardbarker is based in the US and specializes in delivering topical and evergreen content to North American sports fans. The company recently launched a sports betting-focused newsletter titled Bark Bets.
Playmaker CEO Jordan Gnat commented: "I have known the team at oddschecker for many years, going back to my time at The Stars Group. Nick and the team are, quite simply, great at what they do."
He continued: "We have been clear that Playmaker has a big opportunity in the affiliate space and our strategic options have been buy, build, or partner. With oddschecker, the partnership choice became the clear path forward."
The hub built by oddschecker and Yardbarker is expected to launch in September of 2022 at the start of the NFL season.
