BetMGM is set to become the exclusive sportsbook of the BetQL Network, Audacy’s platform for sports betting content. This partnership entails an exclusive multi-year agreement between BetMGM and Audacy.
Since its launch in 2021, BetQL Network has expanded from two markets to 31, seeing steady growth in total listening hours, live video hours, video-on-demand starts, over-the-air audience and podcast downloads (which increased by 575% in six months).
Audacy first announced a partnership with BetMGM in March 2021, a deal that designated it as a preferred sport betting partner of Audacy across sports broadcast stations, Audacy and BetQL apps and digital platforms and the BetQL Network.
This deal will allow BetMGM to have an exclusive category on the network’s programming, including its flagship program ‘You Better Bet’ as well as ‘BetQL Daily’, ‘The Daily Tip’ and ‘BetMGM Tonight.’ The network’s weekly lineup will distribute approximately 100 hours of original content per week on the Audacy and BetQL digital platforms.
Key perks of the partnership included integrated content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s most nationwide content providers, including from ‘You Better Bet.’
‘You Better Bet’ host Nick Kostos and co-host Ken Barkley will become brand ambassadors for BetMGM. Joining Audacy in 2019, Kostos launched the podcast in August of that year and saw it become the most popular podcast on sports betting in the US, according to Triton.
Audacy will also produce content for live audiences at various MGM Resorts across the country who will host the network inside of BetMGM sportsbooks.
Chairman, President and Chief Executive Officer of Audacy David Field says: "Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.”
Audacy is the unrivaled leader in sports radio, reaching three times more people than the leading competitor. Audacy owns and operates 39 all-sports stations across the US and its vast broadcast portfolio reaches nearly 30 million sports fans monthly.
