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Sportradar unveils Orako, its new comprehensive sportsbook

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Orako will offer access to the company’s complete betting portfolio.

Sportradar has launched an all-in-one sportsbook solution called Orako. This innovative sportsbook comes pre-loaded with the company’s complete betting portfolio, including everything from its omnichannel front-end products to its marketing services.

Orako is designed to either improve the sportsbook of existing operators or be used as a launching pad for new ones.

Sportradar released a statement saying: “With the Orako solution, operators choose how they build out their sportsbook and tailor their content in line with the interests and preferences of their customer base.”

Orako can deliver unrivaled reliability while receiving a high input of betting. This feature is particularly advantageous for large sporting events such as the Super Bowl when the number of bets escalates and operators need a platform that can scale instantaneously without failing. For a sportsbook to falter during such an event would be financially disastrous for the company responsible, and Orako should ensure that this will never be an issue.

Orako is a customer-focused sportsbook that connects operators with a broad customer base while optimizing marketing performance and delivering a personalized experience for all bettors.

Sportradar has the needs of the international market in mind with Orako. It is compatible with all existing Player Account Management (PAM) systems and comes pre-loaded with the company’s third-party PAM partners. It is compliant in the jurisdictions of all major markets including Africa, Europe, Latin America and North America.

Sportradar Managing Director for Sportsbook Services Jacob Curciel says: “With Orako, we can manage up to 100% of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation.

This frees the operator to focus squarely on scaling their business and achieving growth.”

Sportradar is a global leader in sports betting technology, focusing heavily on media. They have users across 120 countries, with 1,700 sports federations relying on their technology.

 

 

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