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Better Collective signs media partnership agreement with The Philadelphia Inquirer

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The sports betting media group will provide iGaming and online sports betting content.

Sports media betting group Better Collective has partnered with The Philadelphia Inquirer through a media partnership agreement. The two have signed a deal set to begin in August 2022.

As part of the agreement, Better Collective’s Action Network subsidiary will deliver data, statistics and sports betting content to The Philadelphia Inquirer’s 10 million monthly visitors. 

Readers will be able to access iGaming and sports betting content directly at Inquirer.com later this summer.

The Inquirer Publisher and CEO Lisa Hughes said: “Philadelphia has some of the most passionate and knowledgeable sports fans in the country and this business partnership with Better Collective through Action Network allows us to offer quality content to readers who are interested in sports betting and iGaming.

Sports betting and iGaming users will have access to additional content and will be able to learn more about their favorite teams.

Better Collective US Vice President and CEO Marc Pedersen commented: “We believe that educating bettors by providing them with relevant information, data and statistics will enhance their betting experience. The partnership with The Philadelphia Inquirer will allow us to reach a very large number of potential users, and we are excited to partner with the publication to provide engaging content to a growing audience.” 

The new partnership will give Better Collective greater market access with an additional marketing channel.

Action Network CEO Patrick Keane said: "This partnership will allow Action to share our unique sports betting insights and premium content to the Inquirer’s readers as they decide what wagers to place. We have a deep roster of talented sports betting experts who can now share their insights with a larger audience through this partnership. Action Network is purpose-driven to provide the best content, products and analytics to inform sports bettors of all levels of experience."

Better Collective recently entered a media partnership with the New York Post. The two will work to bring commercial sports betting content, data and statistics to the Post’s 92-million-member audience.

This followed New York State’s opening for online sports betting on January 8.

The company also Better Collective also acquired the remaining 40% of shares in the US-based RotoGrinders Network for $36.7m.

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