Digital sports media company, Playmaker Capital Inc., has launched Bark Bets, a new sports betting email newsletter. The launch is made possible through Playmaker’s subsidiary, Yardbarker Media.
The consumer-facing newsletter will be sent via email to its subscribers five times a week, running Monday through Friday.
Bark Bets is written in-house by Yardbarker’s sports betting experts and features content covering large sporting events, as well as information to help bettors make well-informed wagers.
The newsletter is comprised of three sections that offer readers various insights related to upcoming sporting events, including a lead story, quick picks and betting news & notes section. It is tailored to appeal to a wide reader base with varying degrees of knowledge and betting skill.
Yardbarker CEO Ben Maggin commented: “Our mission is to provide sports fans with unique ways to understand and interact with the sports they love. Bark Bets gives readers an opportunity to analyse games through a sports betting filter, ensuring they have all the information they need to make the best sports betting decisions they can.”
Playmaker Capital is a digital sports media company with a focus on intersecting betting, sports, technology and media. It is based in Toronto, Ontario.
The company recently acquired The Sports Drop, a US media company. In Latin America, Playmaker signed a deal to purchase Futmarketing, a digital media company in Brazil that focuses on providing editorial content to soccer platforms.
Playmaker properties has gained more than 106 million followers on social media through various platforms such as Facebook, Twitter, TikTok, Instagram, YouTube and Twitch, according to its latest progress report.