Captain Up to provide EBET, Inc. with customer loyalty programs
Captain Up will provide in-play challenges, achievements.
EBET a company that provides esports wagering products and technology announced an agreement signed by its subsidiary Esports Marketing Technologies Ltd.
The company will partner with the loyalty and engagement platform Captain Up. Captain Up will provide in-play challenges, achievements and a rewards shop for EBET brands.
Offerings for EBET include players collecting badges, achieving trophies, progressing through personalized missions, and claiming daily and weekly rewards. Advanced gamification will also be incorporated into loyalty programs across EBET brands.
Incentive Games will also take part in this partnership by developing customer free-to-play games. EBET will use the rewards platform and free-to-play games to enhance its user experiences.
Uri Admon, the CEO of Captain Up said: “This is the future of gaming: personal journeys, gamified shopping, and dynamic challenges. We are proud to join forces with the EBET family to add layers of gamification and customization that are tailored to each user in real time.”
Michael Barden, Director of Loyalty and Retention at EBET stated: “Our alliance with Captain Up is another core component in our mission to capitalize on our ‘gamblification’ strategy to fully maximize customer retention and engagement.”
He continued: “Captain Up is a proven strategic partner with core technologies that allow us to create and scale a system of rewards that will further resonate with esports fans, wagerers, and gamers.”
EBET operates multiple online sportsbook and casino brands including Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, GenerationVIP and Gogawi.
The Captain Up platform provides real-time challenges, rewards, messages and promotions tailored to match any user’s preference.
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