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May 18, 2022 Sports Betting, Technology

Accertify and Hard Rock Digital partnership announced

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The agreement will provide Hard Rock Digital with sports betting fraud protection.

Accertify, Inc., a subsidiary of American Express, revealed a partnership with Hard Rock Digital. The partnership will allow Accertify to protect Hard Rock Digital's mobile sports betting platform from fraud.

Accertify's responsibility will be to protect customers' accounts and personal information, prevent fraudulent activity, and manage chargebacks. 

Mark Michelon, President, Accertify, stated: "Hard Rock is one of the world's most recognized brands. Known as a leader in the gaming and hospitality industry, it is critical that Hard Rock protects its brand reputation and customers' trust in its new Sportsbook app."

He continued: "Accertify is uniquely positioned to protect users of Hard Rock Sportsbook, drawing on our vast security and fraud prevention expertise in the iGaming industry."

Matt Primeaux stated: "Players choose Hard Rock not only because of our legendary entertainment experiences and best-in-class products, but because it's a brand they know and trust." Primeaux is the Executive Managing Director and President of Hard Rock Digital.

He went on to state: "As we digitize the Hard Rock experience for online consumers, Accertify helps ensure that our players remain fully engaged in the enjoyment of their gaming knowing that they're protected by the latest technologies to mitigate fraud and other abuses."

Earlier, Hard Rock Sportsbook also partnered with Nuvei to give players access to deposits and withdrawals in real-time. Nuvei's instant bank transfer technology is integrated with the Clearing House’s Real Time Payments network.

Primeaux also commented on this partnership, stating: "We’re excited to continue to roll out the all-new Hard Rock Sportsbook app to more states across the country and Nuvei’s technology and partnership is essential to creating our industry-best player experience."

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