SharpLink Gaming on Monday said its wholly-owned subsidiary Trenfront Marketing/Poker Affiliate Solutions (PAS) has been selected by WPT Global to manage the new WPT Global affiliate program as its master affiliate.
SharpLink is a provider of targeted, data-driven user engagement and conversion solutions for the emerging US sports betting and iGaming industries. It acquired Trenfront Marketing/Poker Affiliate Solutions as part of the FourCubed transaction in December 2021.
WPT Global is a new online gaming operator that has licensed the World Poker Tour brand (WPT) to market and promote its gaming platform.
PAS has been providing affiliate marketing services to the iGaming market for nearly 20 years across the global poker industry, working with many of the major operators in the iGaming space.
Since its launch in 2003, the WPT has been an iconic brand at the forefront of the global poker community. WPT is well known in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile.
With the April 2022 introduction of WPT Global in nearly 100 countries worldwide, fans and players are able to play real money games on WPT Global’s online platform, home to a large pool of recreational players.
“We look forward to leveraging PAS’ award-winning reputation and longstanding relationships with traditional iGaming affiliate marketers and operators to help ensure the success of WPT Global’s affiliate program,” Tori Roberts, Vice President, Affiliate Marketing at SharpLink, said in a statement.
Rob Phythian, co-founder and CEO of SharpLink, added: “Central to SharpLink’s growth strategy is using advanced technologies, coupled with our team’s global industry relationships and influence, as force multipliers to empower our clients to capitalize on scalable revenue growth opportunities inherent in the online sports betting and iGaming industries. This new partnership with WPT Global is yet another major win for SharpLink and one we expect will yield an important new revenue channel for our company in the years ahead.”