BlueBet, the mobile online bookmaker out of Australia, is due to enter the Louisiana market after it signed an agreement with the casino and racetrack operator, Louisiana Downs.
The arrival in the market is still subject to regulatory approval.
The move marks the third US in which BlueBet is active after Colorado and Iowa, though it is looking at securing other markets in the near future.
The Louisiana deal was signed with the Rubico Acquisition Corporation, owner of the Louisiana Downs, the flagship racetrack located in Bossier City.
Comments from BlueBet CEO Bill Richmond celebrated both the company’s arrival in Louisiana as well as these signs of growth in the US at large: “Louisiana is a sports mad state and we’re excited to partner with Louisiana Downs to bring bettors in Louisiana a unique mobile-first betting experience.”
He went on to elaborate on the company’s American strategy: “This is our third market access agreement and continues our strong momentum in the US, and we’re confident that our capital light strategy is the right one to drive our long-term success in the US, an emerging global sports betting juggernaut.
“We look forward to continuing to demonstrate our technical capability, digital focus and experience in building and scaling sports betting platforms ahead of introducing our sportsbook-as-a-solution offering to the US market, which will be a game changer for BlueBet.”
Mobile sports betting is still relatively new in the Pelican State, having gone live in January of this year. Already the betting pastime has proved popular in Louisiana where in February – the first full month of overall wagering – handle reached $238.4m. Of this, 88.5% was done over mobile devices.
