Optimove, a CRM marketing platform, has appointed Scott McNabb as its VP of Revenue. McNabb will oversee sales and expansion of the company’s operation in the Americas.
McNabb steps into the role with more than 20 years of field experience. Prior to joining Optimove, he served as Exponea’s CRO, was the VP of Global Enterprise Sales for Integate and held a position as PathFactory’s SVP of Global Sales.
Optimove CEO and Founder Pini Yakuel said: "We're thrilled to welcome Scott to Optimove, to take on the Americas operation. Scott is a key addition to the team. His experience and knowledge are unrivaled and will play a major role in our efforts to scale our sales operations and expand our portfolio into new states, verticals, and markets.
“As this and previous appointments suggest, we are determined to keep bringing in extraordinary outside talent to keep Optimove one step ahead of the curve and continue providing prospects and clients with the best CRM Marketing offering and service possible."
McNabb took a moment to thank his former colleagues and said he looks forward to joining Optimove.
"I'm excited to join Optimove and play a major role in the company's rapid growth efforts in the Americas," said McNabb. "I would like to thank the Exponea Team, I thoroughly enjoyed my time there, and I am looking forward to my next challenge at Optimove.”
He said in closing: “Having been at the forefront of the sales of many different brands, I can safely say that Optimove is a company with next-generation, game-changing AI technology and excellent prospects. It enables leading marketers to personalize and orchestrate customer journeys at scale, a strategy that is key to any brand's ability to prosper.
“I look forward to the challenge of developing deeper partnerships with brands, improving CRM Marketing practices and customer experiences."
