GAN has launched its iGaming and online sports betting platforms in the state of Michigan via the Soaring Eagle Casino & Resort as part of an agreement with the Saginaw Chippewa Indian Tribe of Michigan. The casino resort will have access to GAN’s GameSTACK enterprise software platform, according to the terms of the deal.
GAN President and CEO Dermot Smurfit said: “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online. This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for Tribal operators: Our highly optimized technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-State iGaming markets such as Pennsylvania and New Jersey.
“The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market.”
Soaring Eagle Casino & Resort is the state’s largest casino. The 210,000 square-foot casino facility is owned and operated by the tribe.
Soaring Eagle CEO Melinda Coffin commented: “We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on PlayEagle.com.
“GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”
GAN supplies internet gaming software to US land-based casinos. Its brand is also prominent in the Latin American and European markets.
