Casino information management company AXES.ai on Monday said it has completed the acquisition of the assets of a cloud-based media management platform.
According to a statement released by the company today, this new platform will replace the current media screens AXES has deployed globally. Further, it said the new platform will connect the company to a cloud-based management system for media, automated ad placement and information management.
The platform, to be branded AXES.TV, reportedly has the ability to build, schedule, manage and track all interaction with patrons, as well as to broadcast general publicity, client information and offers to their patrons.
AXES said the cloud-based platform will connect to all major technology-driven ad placement agencies to offer the company the ability to broadcast publicity and generate new and accretive revenue for AXES clients.
Officials said AXES.TV will be fully integrated with the AXES Fintech strategy and will include a frictionless experience between its mobile app (Butler), cashless media screens and kiosk screens with a personalized media experience for each patron.
“This is a quantum leap for AXES interactive strategy to ensure our clients can directly engage with their patrons,” Earle G. Hall, President and CEO of AXES.ai, said in a statement. “This acquisition will empower AXES clients to offer interactive publicity to tailor a patron’s experience to receive, in real-time, communication, marketing and publicity relevant to each person.”
Hall added: “Moreover, this new product base will fuel the AXES anti-money laundering and responsible gaming surveillance system and further advance the artificial intelligence base for detection and awareness.”
