PlayUp, a sports betting and iGaming operator with offerings in the US, Australia, New Zealand and India, is set to bring its iGaming offering to Indiana.
Achieved via a market access agreement with Caesars Entertainment, this move reflects PlayUp’s continued efforts to expand its influence in North America.
Per the terms of this launch, PlayUp will bring its full suite of iGaming products to the Hoosier State, subject to regulatory approval.
Already operational with its sportsbook, PlayUp hopes that this new expansion will attract a new set of customers to its offering.
On this expansion, the company’s US Chairman, Dennis Drazin said: “We’ve proven we can gain market share in the ultra-competitive sports betting landscape in New Jersey.”
“Once regulated, we will be ready to bring PlayUp to the iGaming market in Indiana which we recognize as a monumental growth opportunity for our business.”
While still in its infancy, with only five regulated states, the United States’ iGaming market is a rapidly growing, high potential segment of the gambling industry. Expected to rival the size of the ever-expanding sports betting industry, iGaming is set to be worth over $8bn per year by 2025.
PlayUp is currently on a concerted push to grow its influence in the US. Currently, the operator has a presence in New Jersey, Pennsylvania, Iowa and Indiana.
As part of this growth, the operator has partnered with a number of sporting institutions. One of these agreements saw the company join forces with Panther City Lacrosse Club.
Speaking on this partnership, Drazin noted: “Texas is an evolving state in terms of sports betting and should legalization occur, we want to ensure we are positioned to maximize that opportunity. We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state.”
