The new United States Football League (USFL) on Monday said it has joined the American Gaming Association’s (AGA) “Have A Game Plan. Bet Responsibly” public service campaign.
The USFL said it will promote responsible sports wagering through its broadcast, cable, streaming and social media outlets.
The USFL’s inaugural kickoff game on April 16 begins at 7:30 pm ET at Birmingham’s Protective Stadium. The primetime matchup pits the New Jersey Generals against the Birmingham Stallions and will be presented live on FOX, NBC and Peacock. It will be the first scheduled sports competition to air at the same time on two competitive networks since Super Bowl I was broadcast on both NBC and CBS, January 15, 1967.
The AGA launched the Have A Game Plan campaign in 2019. It promotes four principles of responsible sports wagering: set a budget and stick to it, keep it social, know the odds and play with trusted, regulated operators.
The USFL joins campaign partners across the sports, media and sports wagering landscape, including Barstool Sportsbook, BetMGM, DraftKings, Delaware North, Entain, FanDuel, Global Payments, MGM Resorts International, MSG Networks, Monumental Sports and Entertainment, NASCAR, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Penn National Gaming, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Commanders.
The AGA stressed the importance of promoting responsible gaming, now that sports wagering is legal in 33 states and the District of Columbia, and more than 50% of American adults can bet legally in their home state.
“Responsible gaming leadership from professional sports leagues such as the USFL is critical to getting sports betting right,” AGA Senior Vice President Casey Clark said in a statement. “We are thrilled to welcome the USFL as a partner and value their commitment to prioritizing responsible sports wagering education for their fans.”
Edward Hartman, USFL Executive Vice President of Business Operations added: “We are proud to partner with the AGA to help drive the important message to bet responsibly. As sports wagering expands nationwide, the USFL is committed to help educate our fans so they can better enjoy the experience.”
