Quick Custom Intelligence (QCI) is expanding its reach in the North American market after the soon-to-be-opened Hard Rock Casino Rockford announced the integration of QCI’s Unified Gaming Platform to help manage the casino’s operations.
The casino in Rockford, Illinois is a new property in Hard Rock’s constellation of land-based enterprises. It will have 64,000 square feet worth of gaming space, in addition to dining options and an entertainment venue.
To help manage this expansive playing floor, QCI’s Unified Gaming Platform integrates development, marketing and gaming into a single operational package. It also aids in the management of the hospitality side of resorts.
Director of Player Development Hard Rock Casino Rockford Tim Schipper referred to it as a “powerful, long-term solution for player development departments in the gaming industry.”
Schipper also noted what he anticipated to achieve by using the system: “When we were looking for a tool that truly covers all the important aspects of player development, we needed to look no further than QCI. QCI provides true transparency into hosts’ efforts to drive business. However, most impressive was the tech support and ease of configuration of the platform specific to our market.”
Currently, the system has been installed in 50 casinos across North America, as well as a further 3,000 across the world. QCI is based in San Diego, California.
Speaking the praises of his company’s system, QCI CEO Ralph Thomas commented that, “this deployment has shown how important it is to have the right tooling even in the very early stages of a new property. Using the QCI Host Platform the Rockford team has been able to immediately connect with their high-value guests in real time.”
