Kings Entertainment has formed a marketing partnership with Balesia, a Latin American company that owns telecommunications tower real estate. As part of the agreement, Kings plans to launch its WinTrillions lottery and iGaming content in Mexico.
Balesia’s six million Mexican users will have access to these platforms when the system goes live early next month.
The deal also includes plans for further market expansion throughout Latin America, with additional WinTrillions product launches scheduled to roll out by the end of the year.
Steve Budin of Kings Entertainment said forming a relationship with Balesia is good news for both companies and for the growing market.
"Cell phones are increasingly the dominant platform for entertainment and iGaming," he said. "We were seeking a marketing partner that could provide instant access to a significant base of users within our most profitable market. Balesia fits the bill perfectly."
Kings Entertainment Group was founded in 2005. It is the parent company of global lottery brands LottoKings and WinTrillions, international online service providers for lottery, casino and sportsbook gambling.
Balesia CEO George Alvarez expressed his excitement about the partnership and commented about what the upcoming launch will provide for players throughout the region.
He said: "In a world where telecommunications technology and entertainment are merging and morphing into one experience, we see WinTrillions as the ideal platform to offer our users a complete gaming experience that is safe, fair, affordable, and fun. Our user bases are very complementary, and we see significant potential to expand this even further."
