March 14, 2022 Legal, iGaming, Canada

Play’n Go approved for supplier license in Ontario

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Entering the Canadian market is one of many steps in its strategy to gain a North American foothold.

The Alcohol and Gaming Commission of Ontario (AGCO) has awarded Play’n GO a supplier license. Ontario players will have access to the company’s portfolio of titles – including Rise of Olympus, Book of Dead, Reactoonz and Tome of Madness – when the regulated market opens April 4.

Play’n GO Chief Commercial Officer Magnus Olsson said: “Regulated markets are vital not just to Play’n GO’s business strategy, but to the industry as a whole; they ensure a safe gaming environment for players, and operators can focus on providing a fun and entertaining experience that is truly sustainable. 

“Ontario is an important province representing some 40% of the population of Canada, and we look forward to players there enjoying our games.”

Olsson went on to say that this is the first step in the company’s plan to enter the North American market in US states that offer legalized iGaming.

“Ontario represents just the first stage in Play’n GO’s North American entry strategy that will see our titles shortly be made available in selected regulated US state level iGaming jurisdictions for the very first time,” Olsson said.

“With Ontario’s regulated market opening, followed by our entry into the USA, it’s set to be an exciting year for Play’n GO.” 

Play’n GO Chief Risk and Compliance Officer Sissel Weitzhandler echoed Olsson’s sentiments and said he looks forward to ongoing expansion in North America.

“Our strategy remains to engage with all regulated jurisdictions, and we thank the AGCO for our license award,” he said. “The opening of Ontario’s regulated market is exciting and an important milestone in Play’n GO’s North America journey. We look forward to supporting our partners in Ontario from April 4 onwards.” 

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