Bragg Gaming Group has been granted a license by the Alcohol and Gaming Commission of Ontario. The company will now be able to supply its player account management (PAM) platform to local iGaming and sports betting operators throughout the province.
In anticipation of next month's launch date, Bragg has taken the liberty of making sure its technology meets regulatory requirements.
The Ontario market is scheduled to open on April 4 and is the first province to introduce a licensing system like this into the market. Once live, Canadian players will have access to Bragg’s in-house titles and to content from the company’s third-party providers.
Up to now, local lotteries have traditionally dominated Canada’s gambling sector. According to H2 Gambling Capital, Canada’s combined online sports betting and iCasino markets in 2022 are estimated at more than $2bn.
Ontario is projected to become one of North America’s largest iGaming markets once open.
Bragg Chief Commercial Officer Chris Looney said: “This license is another milestone achievement for Bragg. Hot on the heels of our recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.
“Ontario is where we call home, so we are very excited for the opening of the regulated iGaming market here, as it offers significant untapped potential for Bragg to showcase our leading content and platform technology. Receiving our supplier license in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, and US and international-based operators with both land-based and online backgrounds.”
