Digital sports media company Playmaker Capital on Monday said it has entered a strategic partnership with MetaBet, provider of automated and contextual sports betting products.
The two companies said their collaboration will increase user engagement and integrate conversion tools directly into Playmaker’s sports-focused editorial content.
MetaBet said its betting content automation platform, which includes game and prop tiles, odds comparison tables, interactive bet calculators and more, incorporates affiliate tracking URLs and link outs to sportsbooks’ event pages with integrated betslip functionality.
The two companies said MetaBet’s collection of monetization tools will seamlessly integrate into Playmaker’s sports content, connecting users to sports betting markets and increasing Playmaker’s revenue generation with sports betting operators through a hybrid of affiliate and direct advertising.
Playmaker says it ranks as the largest regional digital sports media group in Latin America, and the sixth-largest digital sports media group across all of the Americas. The company added its portfolio of sports media brands, including Futbol Sites, Yardbarker and The Nation Network, create and deliver a high volume of sports content to more than 85 million unique users throughout these regions.
The companies further said this partnership will combine Playmaker’s audience reach with MetaBet’s integrated and contextual sports betting information to enhance engagement and conversion at scale.
“We are delighted to be partnering with MetaBet as we continue to execute against our strategy of becoming an affiliate leader in the sports betting and gaming industry,” Jordan Gnat, Playmaker CEO, said in a statement. “By implementing contextual tools that enable users to access sports betting markets more seamlessly, MetaBet is providing Playmaker with solutions that improve our capability to deliver our ecosystem of highly engaged sports fans to sports betting operators globally.”
Benn Gurton, MetaBet co-founder, added: “We are thrilled to work closely with the Playmaker team and provide the audiences of its sports media brands with engaging, relevant betting content tools to make informed decisions. Our contextual product integrations will provide Playmaker with a set of engagement and monetization tools to drive the highest interaction from its audiences, collect meaningful data, and convert in a financially efficient manner.”
