Quarter4 and Parleh Media Group have entered a one-year partnership that will focus on creating sports betting content for the Canadian market.
Quarter4 provides sports data analysis for media companies. As part of the agreement, it will inform content for Parleh’s daily betting picks videos that are available for sports fans and bettors.
“This partnership supports the much-needed progression in this industry. Two Canadian companies are advancing the content available to sports bettors and fans across North America,” said Kelly Brooks, Co-Founder and CEO of Quarter4. “Parleh Media Group’s business strategy is extremely innovative and demands diverse analytics to support their scaling operations. This is especially valuable in a market like Ontario, where advertising regulations prevent matching offers, the traditional method used to attract bettors.”
“Now we can easily move beyond producing the obvious content for the games with the largest fan bases by leveraging Quarter4’s data and insights to prioritize our daily betting picks videos to truly cover the best global bets each day,” said Mark Silver, Parleh Media Group Founder and CEO. “We’re also thrilled to be Quarter4’s first partner in Canada, who, like us, are making an impact far beyond Canada's borders."
The Canadian market has become a priority for both companies, but Quarter4 and the Parleh Media Group have not shifted from plans for global market expansion.
“Our Canadian nationality is not the only thing we have in common with the Parleh Media Group,” said Danijela Covic, Co-Founder and Chief Sales Officer of Quarter4. “We are both pushing the boundaries of innovation in this global industry. Parleh Media Group is incredibly unique and has made sports betting content accessible and applicable to a diverse and growing market. We are proud to partner with their team to provide Canadians and the world with the strongest sports betting content on the market.”
