Paysafe, an iGaming-focused payments platform, is set to provide its offering to Bally’s Corporation after the announcement of a multi-state agreement between the two parties.
Through this partnership, Paysafe has launched its payment offering in both New Jersey and Arizona via BallyCasino.com and Bally Bet respectively.
Zak Cutler, CEO of North America iGaming at Paysafe, clearly recognizes the importance of this agreement.
“The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership,” he said.
“In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports-betting and iCasino brands, as we extend the partnership into other states over the longer term.”
In the Grand Canyon State, Paysafe will work with Bally Bet, the sports betting arm of Bally’s, in order to allow players to deposit funds via a credit or debit card. These funds can then be used to place bets on the operator’s online sportsbook.
Meanwhile, BallyCasino.com players in the Garden State will now be able to deposit funds both online and at the Bally’s Atlantic City Casino Resort.
Adi Dhandhania, COO of North America for Bally's Interactive, added: “As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor. This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”
This is seemingly just the beginning for this partnership, with more launches expected in the coming months.
One region that could see Paysafe’s offering implemented into Bally’s operations is the Empire State. Bally’s is currently approved for launch in New York but is biding time until the moment is right for launch.
Bally’s approach to sports betting in New York was recently revealed by Mike Murphy, Founder of BettingUSA.com, in an interview with Gaming America.
He said: “With Bally’s, there is a reluctance to enter the market until the financials make sense.”
