Sports betting and iGaming operator BetMGM on Thursday said it has formed a strategic partnership with SportsGrid.
SportsGrid, which says it is the first and only 24-hour sports wagering streaming network in the US, said it will begin integrating BetMGM content across SportsGrid’s original, live programming.
The content will be supported by television and social media advertising, the parties said, noting BetMGM’s brand, odds and promotions will be incorporated into SportsGrid’s most popular shows.
In addition, SportsGrid will have access to BetMGM’s trading team and brand ambassadors to create unique insider content for the network.
BetMGM currently is available in 21 markets and is available for download on both iOS and Android, as well as accessible via desktop.
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content,” Adam Greenblatt, BetMGM CEO, said in a statement. “This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”
Louis Maione, President and co-founder of SportsGrid, added: “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”
SportsGrid is a multimedia content and technology platform providing digital solutions for the convergence of sports content, gaming and next gen technology. SportsGrid multimedia destinations include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, DailyRoto, and SportsGrid Studios. SportsGrid statistics and data sourced from Sportradar enables the network to integrate real-time delivery of news, storylines, data, odds, statistics and betting intelligence across the daily original program schedule.
BetMGM was born out of a partnership between MGM Resorts International and Entain Plc. BetMGM has exclusive access to all of MGM Resorts’ US land-based and online sports betting, major tournament poker and online gaming businesses. Utilizing Entain’s US-licensed technology, BetMGM offers sports betting and online gaming via brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey.
