MaximBet has announced that it is preparing for launch in both Iowa and Indiana. This follows the release of its offering in Colorado last year, and is part of the company’s efforts to grow its sports betting platform across the country.
The Hoosier and Hawkeye States are evidently key markets for MaximBet, with Daniel Graetzer, the company’s CEO, highlighting this.
He said: “Indiana and Iowa represent a prime opportunity for MaximBet to bring its world-class sportsbook and unparalleled real-life experiences to two of the most passionate sports markets in the country
“Sports betting has been a boon for both states since 2019, but sports fans have never experienced anything like the MaximBet LIVE parties, athlete and celebrity meet-and-greets, and in-person entertainment that MaximBet will bring to these two passionate sports states. We can’t wait to show our new users in Indiana and Iowa what we have in store.”
MaximBet is formed of a partnership between the men's lifestyle brand Maxim and Carousel Group. Last month the company announced a multi-year partnership with the gaming giant Kambi and White Hat Gaming, a market-leading iGaming platform provider.
This partnership is set to expand MaximBet’s sports betting offering, allowing it to compete with the nation’s larger sportsbooks.
Speaking on this agreement, Graetzer said: “When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world. Teaming up with Kambi - the world’s most prestigious sports betting technology supplier - makes this promise even more of a reality.
“This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”
The operator will release more information regarding both launches soon, with plans for release parties currently in motion.
