PointsBet, NBC join forces for first-ever sportsbook integration on a Super Bowl broadcast

Viewers were able to see the betting odds on their TVs prior to the Big Game.

The Super Bowl was a huge day for sports betting in the United States, with New Jersey, Nevada and many other regions all seeing records shattered in both handle and revenue. 

Indeed, as many predicted, the championship game marked somewhat of a moment of maturation for the nascent sports betting industry, cementing it as a national giant. 

One thing that perhaps flew under the radar, however, was PointsBet and NBC’s presentation of the first-ever inclusion of sportsbook odds integration into a Super Bowl broadcast. 

Although this has long been a feature on the Football Night in America and the Peacock Sunday Night Football Final postgame show, its appearance in the Super Bowl reflects just how far sports betting has come in recent years. 

The graphic, showing Cooper Kupp as the most likely player to score a touchdown at any point during the game, features both PointsBet and NBC logos. 

This marks a moment of significant exposure for the Australia-based brand, as it looks to compete with some of the sports betting giants that dominate the US betting market.

Overall, the Super Bowl was a massive success for sports betting throughout the country. Nevada saw a record-breaking handle of $179.8m prior and during the match. 

Since the final whistle blew on the championship game, a number of operators have spoken on the event. 

“We’re encouraged by strong results over the weekend, with Super Bowl LVI being the most bet on Super Bowl to date,” said Adam Greenblatt, CEO of BetMGM, who went on to add that New York made up most of the company’s digital bets.

Henry Moore

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