Gambling.com Group has significantly grown its North American footprint after the acquisition of NDC Media, which publishes BonusFinder.com, the marketing business that focuses almost exclusively on the online gambling sector in North America.
The acquisition was a conscious, mutually beneficial move by both to see further growth in North America. BonusFinder – whose primary market is Canada – is well known for publishing online portals used by consumers to compare bonuses for online sportsbooks and casinos.
With this acquisition in the bag, Gambling.com Group is poised to expand further into Canada. Its site is already set on growing its presence in Ontario, a province that is leading the way on regulating betting.
Per the terms of the agreement, Gambling.com Group paid €12.5m ($14m). Of this €10m was paid in cash and the remainder in unregistered ordinary shares.
The deal closed on January 31 and the consolidation is expected to happen today.
The Chairman of BonusFinder, Fintan Costello, was circumspect as he described the mutual support these newly-merged companies will offer one another: “These organizations complement each other well as partners within the North American market.
“Gambling.com Group has demonstrated its leadership position within the online sports betting and iGaming industry, and its proprietary technologies and experience will provide BonusFinder with the tools to maximize growth in this exciting new era of North American regulation.
On the other end, Charles Gillespie, CEO of Gambling.com Group, had nothing but good words to say about the newly-acquired company and what it meant for his: “Over the past five years, Fintan Costello and his team have developed a professional, industry-leading, performance marketing business with a customer-centric and brand-driven approach.
“The acquisition of if BonusFinder gives Gambling.com Group additional scale in the North American online gambling market.”
