Penn National Gaming is ready to launch its mobile sports betting offering in Louisiana. Following approval from the Louisiana Gaming Control Board, the operator’s sports betting platform, Barstool Sportsbook, will be available to bettors at 8AM CST on January 28.
The operator clearly sees this as a massive opportunity to expand the Penn National brand and compete with the other sports betting giants launching in the Bayou State today. Indeed, when speaking on the launch, Jay Snowden, President and CEO of Penn National struck an excited tone.
“We are thrilled to be launching our Barstool Sportsbook online sports betting product in Louisiana, which will provide our retail casino customers and mychoice loyalty program members another exciting way to enjoy our unique entertainment offerings.”
He continued: “Louisiana marks the twelfth state where we operate the Barstool Sportsbook mobile app, and as in the other states, I’m confident that customers will enjoy engaging with Dave Portnoy, Dan ‘Big Cat’ Katz and other Barstool fan favorites, and we’re offering a number of promotional wagers on the app to help celebrate the launch.”
This week has also seen FanDuel, DraftKings and WynnBet launch their mobile sports betting offerings in the state. In recent months, Louisiana has shown via its retail sportsbooks, that the state has an appetite for sports wagering, with the launch of mobile betting likely to further feed this.
“I want to thank the LGCB and their staff for their time and effort in reviewing and approving our application. We look forward to adding Louisiana to our portfolio of states where we operate online sports betting as we continue our Company’s evolution into the leading omni-channel provider of retail and online gaming, live racing and sports betting entertainment,” concluded Snowden.
Presently, Penn National operates five gaming properties across Louisiana, including Boomtown Bossier City, Boomtown New Orleans, L’Auberge Baton Rouge, L’Auberge Lake Charles, and Margaritaville Resort is Bossier City.
