Bally Sports, a division of Sinclair Broadcast Group, has partnered with BetMGM to launch a new sports betting show, “Live on the Line, Powered by BetMGM.” The hour-long program highlights national sports betting storylines, up-to-date information and provides expert picks while looking ahead to the day’s matchups. It will air across Bally’s 19 regional sports network (RSN) brands, as well as on the Bally Sports app and Stadium.
The show will also feature celebrity and athlete brand ambassadors, odds experts and RSN guest analysts to contribute content.
Steve Rosenberg, President of Bally Sports said partnering with BetMGM on the show is a positive move for the company and will benefit fans.
“This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program,” said Rosenberg. “Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts.”
Stadium, Sinclair’s 24/7 multi-platform sports network, is producing the show in coordination with Bally Sports out of its Chicago-based studio.
The show airs weekdays and is hosted by Brad Evans, Dani Klupenger and Camron Smith, three prominent media personalities with years of reporting and hosting experience.
Visual aspects include custom BetMGM graphics, set integrations and interactive elements.
Matt Prevost, BetMGM’s Chief Revenue Officer, said, “We’ve found a great partner in Bally Sports and are confident that Live on the Line is going to be one of the industry’s leading sports betting-centric shows.”
