DraftKings, one of the United States’ most prominent sportsbooks, will be bringing its mobile sports betting offering to Louisiana on January 28. Achieved in partnership with Golden Nugget Casino Lake Charles, it follows the launch of the operator’s retail offering in the state last year.
Following this announcement, DraftKings’ sports betting platform will be live in 18 states across the country.
Matt Kalish, Co-Founder and President of DraftKings North America, sees this as another important step in the brand’s development.
“There have been several DraftKings developments in Louisiana in the last year alone, including the debut of our daily fantasy products and retail sportsbook, and this latest online sportsbook launch is another significant milestone,” he said.
“Although Louisiana bettors have previously been able to place wagers in person at our Golden Nugget Casino Lake Charles location, the arrival of mobile betting greatly enhances accessibility and adoption potential within the Pelican State.”
Louisiana has had a promising start to its sports betting journey, with wagering on the NFL, and specifically the Tampa Bay Buccaneers, being the most popular activity to date.
Like all states that offer DraftKings’ platform, Louisiana will join the operator's responsible gaming campaign, DraftKings S.E.R.V.E.S.
This week has seen Morgan Stanley upgrade DraftKings’ stock rating from “equal weight” to “overweight”, highlighting the potential profitability of the operator to traders.
This announcement saw the sports betting giant’s stocks rise by 13%, with the investment bank calling the shares “too big of an opportunity to ignore.”
