Genius Sports, an official sports data and technology company, has agreed a partnership with the Super Group-owned operator, Betway. Per the terms of this new agreement, Genius will provide Betway with its LiveData and LiveTrading solutions.
Specifically, Betway will now have access to real-time data for the NFL, NCAA, the English Premier League and Euroleague basketball across its US offering, which consists of five states.
“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them,'' noted Anthony Werkman, CEO of Betway.
“As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that.
“We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”
Moreover, in an attempt to boost Betway’s influence, Genius will provide its digital marketing suite to the operator, allowing the running of targeted ad campaigns across all media channels.
“As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide,” said Mark Locke, CEO of Genius Sports.
“The Betway brand is growing rapidly across the US. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”
Genius Sports has been on a hot-streak as of late, with the company signing a number of high-profile deals with operators throughout 2021 and early 2022. Indeed, last week saw the company agree a similar partnership with bet365.
