Better Collective, New York Post enter media partnership
The deal will see betting information provided to NY Post readers.
In the wake of the legalization of mobile sports betting in the Empire State, the bond between betting companies and New York institutions only continues to strengthen. In this spirit, it was announced that the New York Post – a daily newspaper founded by Alexander Hamilton in 1801 – would be entering into a partnership with Better Collective, the sports betting media group.
Per the agreement, readers of the Post online will gain access to commercial online betting content, data and statistics via Better Collective’s platform, Action Network.
The goal of Better Collective’s technology is to inform bettors and instruct the US audience on what moves to make as they place their wagers. Unsurprisingly, with so many states going live with mobile sports betting, the company has seen rapid growth in recent years.
In New York, it will work with the five operators (soon enough to be nine) to provide the most up-to-date information to bettors.
It made a smart move by entering the New York market via the Post, one of the region’s most popular newspapers, with a legendary sports page and 92 million unique users.
As Better Collective US CEO, Marc Pedersen, commented: “We believe that educating bettors and iGamers by providing them with relevant information, data and statistics will enhance their betting experience.
“The partnership with the New York Post is the biggest media partnership agreement to date for Better Collective. It will allow us to reach a very large number of potential users and we are excited to partner with the New York Post to provide betting iGaming information to a growing audience.”
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