Affinity Interactive (AI), an omni-channel gaming industry provider, and digital gaming operator Golden Nugget Online Gaming (GNOG) on Thursday said they have entered into a definitive, multi-year agreement for market access in the state of Missouri.
The two parties said their partnership grants GNOG the right to offer mobile sports betting and online casino wagering in partnership with Affinity Interactive, legislative and regulatory approvals permitting.
Under terms of the agreement, GNOG will pay AI a percentage of its net gaming revenue in the Show-Me State, subject to certain minimum royalty payments over the term of the agreement.
"We are thrilled to announce this agreement with Affinity Interactive ahead of highly anticipated online gaming legislation in Missouri,” Thomas Winter, President of GNOG, said in a statement. “We look forward to a successful partnership with AI as we continue to expand access to our online gaming products across North America.”
Mary Beth Higgins, CEO of Affinity Interactive, added: “We are excited that this new partnership will add to Affinity Interactive’s incredible offerings at Mark Twain Casino and St. Jo Frontier Casino in the state of Missouri. Golden Nugget Online Gaming has demonstrated its leadership in online gaming, and we are confident that once online gaming is legalized for Missouri players, GNOG will deliver a spectacular product for our customers.”
James Zenni, Chairman of Affinity Interactive, said this is a “very exciting time” for the gaming industry, given the continued growth of sports wagering in new markets.
“As we grow AI’s combined casino and online offerings, we are delighted to partner with Golden Nugget Online Gaming to provide high-quality online gaming and sports betting offerings for customers in Missouri, pending the state’s anticipated approvals,” Zenni declared.
Affinity Interactive has a suite of casino and online gaming offerings. The company combines regional casinos in Nevada, Missouri and Iowa with technology, digital and media platforms, and an online betting presence. Affinity Interactive says it has nearly 1m combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, online and mobile wagering platform DRF Bets, and DRF Sports, which provides fans with sports betting stats, insights and analysis on all major US sports and leagues.
Golden Nugget Online Gaming says it was first to bring live dealer and live casino floor to the online gaming market in the United States.
