The sports betting advice platform, BettingPros, has agreed to a deal with SharpSports, a B2B API provider. Per the terms of this agreement, BettingPros will gain access to SharpSports’ BetLink technology.
This offering includes platforms such as Synched Picks, which allows sports bettors to track, share and analyze their picks. Currently, this offering is available with 10 separate United States-based sportsbooks.
David Kim, CEO and Co-Founder of Marzen Media, BettingPros’ parent company, expressed eagerness to see this technology added to his platform.
He said: "We are so excited to be working with SharpSports to bring the convenience our bettors crave to our platform. We know how cumbersome manual bet tracking is and are happy to be part of the solution. We can't wait to see what experiences SharpSports can help bring to life next."
Meanwhile, Ryan Murphy, CEO and Founder of SharpSports, added: "We're excited to be working with one of the premier content providers in the space to bring new tools to sports bettors. David and the team share our vision of empowering bettors and giving them a seamless experience. We could not ask for a better platform to align with."
BettingPros is one of many Marzen Media offerings, indeed, the company is primarily known for its fantasy sports platforms. This venture however, is the company’s attempt to break into the ever-expanding sports betting market in the US.
SharpSports operates in the B2B sector and provides API to improve the sports betting experience for consumers. The project is backed by investors such as SharpAlpha, 305 Ventures, Dave VanEgmond, Jeremy Levine, and Joey Levy.
