BetMGM is a joint venture between MGM Resorts and GVC Holdings.
MGM will introduce more than 100 BetMGM kiosks across Las Vegas.
Adam Greenblat, CEO of Roar Digital, said: “We're proud to formally introduce the new BetMGM app in Nevada today. MGM Resorts' iconic properties across Las Vegas and GVC's technology combine to deliver a streamlined sports betting experience that's easy to use and exciting to play, giving BetMGM a leading edge in the industry."
BetMGM incorporates MGM Resorts’ loyalty program M life Rewards by giving customers points for each bet placed.
The BetMGM app is already live in New Jersey, West Virginia and Indiana.
BetMGM will soon go live in MGM’s retail sportsbook in Michigan, MGM Grand Detroit.
MGM hopes to have the product running in time for the NCAA Tournament.
Scott Butera, President of Interactive Gaming for MGM Resorts, said: “Beyond sports, we continue to offer new and exciting amenities at our properties as we've found our sport bettors appreciate world-class hotels, restaurants and entertainment; BetMGM allows us to incorporate them into the ecosystem of everything MGM has to offer.”
