Genius Sports, an official data and technology provider, and bet365, have agreed an expansion to their existing partnership that will see the operator gain access to Genius’ global soccer and NFL offerings.
Moreover, the companies have agreed an expansion to their live streaming deal, with bet365 to gain access to low latency broadcasts from the NFL and several global soccer leagues. This streaming offering is partnered with Genius’ full suite of sports data content, which covers thousands of events per year.
“The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content,” commented Mark Locke, CEO of Genius Sports.
“This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”
Genius is also set to provide bet365, which is one of the its largest partners outside of the US, with personalized marketing and player engagement strategies. Genius will deliver marketing campaigns across social media, video and TV in an attempt to drive player engagement.
This deal is one of a number recently signed by Genius Sports that sees several US companies adopting its data platform. Recently, the company agreed partnerships with Caesars, 888 and Penn National Gaming via its Barstool Sports platform.
Genius provides its offering to over 400 partners globally. The company is an official data provider for the NFL and has agreements with leagues such the English Premier League, FIBA, NCAA, Nascar and the PGA.
