The sports betting arm of Caesars Entertainment, Caesars Sportsbook, has announced the signing of a multi-year agreement to become the official mobile sports betting partner of the Buffalo Bills.
Per the terms of this new partnership, Caesars Sportsbook will gain access to Buffalo Bills’ themed assets as well as naming rights to a new sportsbook lounge at the Highmark Stadium. The two companies plan to release more information on this sportsbook project prior to the start of the 2022 NFL season.
Moreover, Caesars will now begin to offer exclusive VIP experiences related to the Buffalo Bills, via its app Caesars Rewards.
This follows the announcement that FanDuel, one of the nation's largest sportsbook, has agreed a similar deal with the team.
Chris Holdren, Co-President of Caesars Digital, is looking forward to the exposure it will grant the operator.
"This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports," he said.
"We're ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond."
The deal will extend to digital and broadcast content across all of the Bills’ fan channels as well as at the Highmark Stadium.
"The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences," added Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development.
He continued: "We're very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come."
Caesars has recently launched its mobile sports betting offering in the state of New York as the country looks excitedly to a region that could quickly become a powerhouse of gaming.
