University of Memphis basketball to integrate PressBox graphics
Stats Perform says move will improve fan engagement on social media.
Stats Perform, a provider of data and AI Technology in sports, on Monday said it has reached an agreement with the University of Memphis that will enable the school to leverage the company’s PressBox Graphics for sports content and workflow efficiencies.
According to Stats Perform, PressBox Graphics includes design templates to create high-end graphics in seconds while updating in real-time.
The company said the platform has the ability to create content across all platforms from the web and social media platforms to TV and advertisements, while integration with social media allows for immediate distribution to social networks.
The University of Memphis said it will be using PressBox Graphics to produce social media content for the men’s basketball team over the course of the 2021-2022 season.
The school said PressBox Graphics will provide it with data that will include box scores, schedules, team stats, and more.
In addition, Memphis said it will be using PressBox Graphics to help with workflow efficiencies in getting more content out to fans, faster, while opening more opportunity for sponsorships.
The University of Memphis said its men’s basketball team has a “sizable” social media following, with more than 74,000 Instagram followers and some 123,000 followers on Twitter.
Memphis currently is ranked No. 18 in the country, which the school noted brings a significant amount of national media attention to the team.
“With two top 10 recruits in the 2021 class on the team there will be plenty of promotional opportunities for Memphis which PressBox Graphics will be able to help maximize across all social media,” the school said in a statement
Wayne Ford, SVP of Americas Sales and Global Partnerships for Stats Perform, added: “Stats Perform has a long history with NBA and NCAA basketball and are thrilled to be expanding our value to basketball fans by partnering with Memphis to utilize our PressBox Graphics to tell unique stories leveraging our unparalleled sports data and insights. Memphis is a great program, with a storied history. We are excited to be partnering to help them maximize their social media output and presence.”
Memphis Director of Integrated Communications Michael Schroeder said, “We are excited to partner with Stats Perform to deliver high quality and engaging content to our basketball fans. We are excited to see how this helps our fans follow and consume Tiger Basketball this season.”
Stats Perform says it applies AI and machine learning to deliver better predictions for teams and sportsbooks, and a more engaging broadcast, media and fan experience. The company collects sports data to create new experiences across sports, and leverages a sports database.
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